Freshmen and Sophomore

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We participated Case Competition by PwC as to developing strategies to help an appliance company whether to establish a direct to consumer business model through

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(a) Analyzing the home appliance and e-commerce market
(b) Developing a business model of targeting single-person households in the East Asian market by utilizing B2B e-commerce platforms
(c) Providing a strategy of constructing additional manufacturing plants in the Southeast Asian market to increase market share
(d) Exploring the possibility of adapting a B2C model in the Southeast Asian market

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